Director, Growth & Distribution

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🕒 July 3

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Blue Cross of Canada

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 1938

⚕️ Healthcare Insurance

👥 B2C

🤝 B2B

Healthcare Insurance • B2C • B2B

Blue Cross of Canada is a national association of independent Blue Cross plans providing health, travel, life and group insurance products and related member savings programs across Canada. Founded in 1938, it serves millions of Canadians with individual and employer-sponsored benefits including health, prescription, dental, vision, travel and term life insurance, and partners with community organizations for charitable initiatives.

📋 Description

• Lead the growth strategy for group and individual insurance lines, including expansion of voluntary benefits within a broader portfolio • Partner across Product, Marketing, and Sales to develop and launch new products and enhancements • Identify and pursue new growth opportunities across markets, products, and distribution channels • Build, strengthen, and optimize distribution partnerships and channels to increase reach and performance • Develop and implement strategies to cross-sell and deepen relationships with existing clients • Anticipate and respond to the evolving needs of plan sponsors, customers, and distribution partners • Provide market intelligence, competitive insights, and performance analysis to inform strategic decisions • Ensure all initiatives align with regulatory requirements and industry best practices

🎯 Requirements

• Deep expertise in group insurance within the Canadian market • 10+ years of progressive experience in insurance, including leadership roles focused on growth, distribution, or commercial strategy • Proven ability to lead through influence and drive outcomes across product, marketing, and sales • Strong track record of building and managing distribution channels and strategic partnerships • Experience translating market insights into actionable growth strategies and product opportunities • Skilled at influencing senior leaders and cross-functional stakeholders • An entrepreneurial mindset, with the ability to build and scale a new or evolving line of business • Excellent communication and presentation skills • Life license (LLQP) or willingness to obtain • English is a requirement, written and verbal, to provide services to our customers and communicate with internal stakeholders • Bilingualism (ENG/FR) is considered an asset.

🏖️ Benefits

• Various performance-based incentive programs • Continuous learning and professional growth opportunities • Equal opportunity employer culture of diversity, equity, and inclusion (DEI)