Performance Marketing Manager

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

💰 Venture Round on 2020-01

Healthcare Insurance • Wellness • B2C

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Manage day-to-day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels. • Support growth across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience strategy, and performance goals across distinct customer segments. • Own the business-level scorecard across all three brands: MER, contribution margin, payback period, LTV:CAC, and subscription rate. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable growth, not efficient unprofitability. • Lead creative testing as a primary performance lever. Own a structured testing program across hooks, messaging, formats, offers, and landing pages with clear hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process. • Bring a modern measurement lens to channel evaluation: incrementality testing, media mix modeling (MMM), and server-side/CAPI signal quality. Able to articulate where platform-reported ROAS diverges from actual business impact and advocate for measurement approaches that reflect true incrementality. • Maintain an informed view of Amazon alongside DTC — including halo effects, cross-channel attribution, and the role Amazon demand plays in total brand performance. Partner with the Amazon channel partner to ensure paid and retail strategies are complementary; this role should understand how DTC paid activity affects the full funnel, not treat it as a closed system. • Operate fluently within the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working within similar regulatory guardrails is a plus. • Identify opportunities to scale profitable growth, improve media efficiency, and reduce wasted spend across the portfolio.

🎯 Requirements

• 5–7+ years’ experience in performance marketing, with a track record of owning channel performance and business-level outcomes, not just executing within them. • DTC marketing experience a plus. • Deep expertise and hands-on experience planning, launching, and optimizing channels including, but not limited to: Amazon, paid social, paid search, display, and video. • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions. • Proven self-starter and ability to balance multiple priorities in a fast-paced environment. • Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story. • Experience using industry standard performance marketing tools. We use Google Analytics, Shopify+, Klaviyo, Ahrefs, and Triple Whale to name a few. • Fluency in modern measurement infrastructure: server-side tagging, CAPI implementation, incrementality test design, and media mix modeling (MMM); able to identify where platform-reported ROAS diverges from actual business impact and make the case for more accurate alternatives. • Experience in Health and Wellness a Plus.

🏖️ Benefits

• Ability to travel occasionally for business needs, including attending meetings, trainings, or company events. • Sitting for long periods of time. • Repetitive tasks such as typing and extended periods of computer screen time. • Handling stress with composure.