Senior Performance Marketing Manager – SEM, Contextual

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $110k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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EXCEL Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

⚡ Energy

🚗 Transport

Construction • Energy • Transport

EXCEL Group is a company that provides comprehensive solutions in construction, project management, fabrication, maintenance, and disaster recovery. They specialize in managing large, complex projects with challenging schedules and budgets, offering services such as pipe and modular fabrication, facility maintenance, and turnkey capabilities for facility turnarounds. Additionally, EXCEL is a trusted partner in emergency management consulting and disaster response and recovery. They are known for their award-winning safety practices and quality delivery across various markets, including oil and gas, renewable energy, chemical, petrochemical, and agriculture.

📋 Description

• Grow and manage substantial advertising budgets across Google Ads and contextual networks • Strategize and lead large-scale Google Ads lead generation campaigns • Drive account expansion through effective keyword targeting, search-term mining, and audience optimization • Collaborate with creative teams to develop high-performing responsive search ads • Conduct detailed keyword, search-term, and audience research

🎯 Requirements

• Minimum of 7 years of advanced experience in paid search / SEM • Hands-on experience buying on contextual networks strongly preferred • Strong communication and collaboration skills • Mastery of performance analytics • Deep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS)

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Life insurance • Short term disability insurance • Long term disability insurance • 401(k) plan • Flexible schedule • Paid time off • Parental leave