Marketing Campaign Manager

🕒 May 15

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Blytheco

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1980

🤝 B2B

Software • B2B • Consulting

Blytheco is a company that specializes in providing software solutions such as ERP, CRM, and marketing automation. With over 44 years of experience, Blytheco focuses on software implementation, consulting, and optimization to help businesses achieve efficiency and success through tailored software strategies. The company offers extensive support services and has a proven track record with thousands of implementations across various industries, including manufacturing, retail, and professional services.

📋 Description

• Develop campaign strategies and roadmaps that align with pipeline and revenue goals. • Define target audience, buyer personas and segmentation strategies. • Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas. • Establish campaign roadmaps, including channels, timelines and KPIs. • Launch multi-touch campaigns including email nurture sequences, campaign-related resources, landing pages with defined conversion paths, etc. • Develop and execute retargeting strategies and advise on campaign optimization across paid media channels. • Partner with internal resources to support campaign creation and execution. • Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates. • Provide visibility into campaign activity, themes, and target accounts.

🎯 Requirements

• 5+ years of successful, proven experience in marketing/campaign management/ demand generation role or B2B marketing, to include experience building and executing multi-channel lead generation campaigns. • Bachelor’s degree in Marketing, Communications, English, or related field preferred. • Excellent writing and messaging skills across different audiences and platforms: • Knack for changing and adapting the style, tone, and vernacular of content to match targeted social mediums, with ability to connect with customers. • Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus. • Experience working directly with an enterprise or midmarket sales teams. • Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight. • Solid project management experience with strong attention to detail, and a high level of business acumen. • High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired.

🏖️ Benefits

• Competitive compensation plan (Total Annual Targeted Compensation $110K - $140K+) • Medical, dental, vision coverage • Company-paid life insurance • Options for additional insurance coverages • 401(k) Plan • Paid Time Off accruals • Company Paid Holidays • Work from home opportunity • Tuition reimbursement and continuous learning opportunities • Employee Recognition and Leadership Programs • Annual Company Conference – “Quest for Excellence” • Employee Referral Bonus Program • Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts • Our award-winning culture • That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!