Senior Creative Strategist

🕒 July 2

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BM Digital

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51 - 200 employees

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.

📋 Description

• Create performance ads that convert to client revenue growth by: • Utilizing data, research, and creative insights to formulate effective creative strategy • Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager • Performing consumer, product, and competitor research using basic tools/resources • Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos • Writing scripts and copy for video, static image ads, email campaigns. • Ensuring visuals match creative strategy outlined for the ad • Giving feedback that aligns to the creative strategy of the ad • Executing on feedback given by your Creative Strategy Lead • Analyzing the results of creative tests and utilizing this analysis to iterate • With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning • Identifying top-performing concepts within accounts using data and creative analysis • Identifying effective concepts/trends in the social media ecosystem

🎯 Requirements

• 5+ years of relevant experience • Paid social or Direct Response experience (work/writing samples are a big plus) • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively • Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions • Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities • Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook) • Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, YouTube, Snapchat • Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides) • Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

🏖️ Benefits

• Health insurance • Performance bonus • Equity