Shopper Marketing Manager

3 days ago

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Bobbie

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Wellness • Healthcare Insurance • eCommerce

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

51 - 200 employees

Founded 2018

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

📋 Description

• Develop and execute comprehensive shopper marketing strategies across key retail channels including grocery, mass, specialty, and e-commerce • Partner with sales team to create retailer-specific marketing programs that drive traffic, conversion, and basket size • Design and manage in-store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs • Lead the development of shopper marketing materials including shelf signage, educational materials, demo kits, and promotional assets • Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance • Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources • Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints • Build relationships with retail partners to secure optimal placement, promotional support, and co-marketing opportunities • Monitor competitive activity and industry trends to identify opportunities for differentiation • Track and report on program effectiveness using retail data, sales metrics, and consumer feedback

🎯 Requirements

• 7+ years of shopper marketing, retail marketing, or trade marketing experience, preferably in CPG • Experience in infant/baby category, natural products, or premium consumer brands is a strong plus • Proven track record of developing successful shopper marketing programs that deliver measurable results • Strong understanding of retail landscape across traditional and digital channels • Data-driven mindset with ability to analyze retail data and translate insights into actionable strategies • Excellent project management skills with ability to manage multiple programs simultaneously • Creative problem-solver who can develop innovative solutions within budget constraints • Strong cross-functional collaboration skills and ability to influence without direct authority • Knowledge of retail media networks and digital shopper marketing tactics • Experience managing external agencies and vendor relationships • Passion for Bobbie's mission and commitment to supporting parents

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie or Baby's Only • $75 monthly internet stipend • Co-working space reimbursement