Key Account Manager – Multimarket, Large-Format

5 days ago

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Bonnier Media Deutschland GmbH

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Media • B2C

Bonnier Media Deutschland GmbH is a German subsidiary of the Bonnier group that operates and manages a portfolio of publishing houses and media brands. The company focuses on producing and distributing books and related media, supporting multiple imprints and editorial teams, and pursuing a vision of continuously reinventing books. It also engages in corporate activities such as sustainability reporting, management oversight, and providing career opportunities within its publishing divisions.

501 - 1000 employees

📱 Media

👥 B2C

📋 Description

• Revenue and customer responsibility: managing and developing customer relationships. • Analysis and understanding of assigned customers/customer groups: capturing and evaluating purchasing structures, identifying and understanding category management, and noting regional specifics. • Relationship management: establishing and maintaining contacts with all relevant stakeholders—focus on purchasing and category management. • Assortment and potential analysis: in-depth review of assortments in both food and non-food areas, consideration of bestsellers, analysis and evaluation of cross-selling potential, seasonality and current trends, identification of opportunities for assortment expansion, spotting gaps and developing ideas for new products. • Data-driven actions: using market research data, POS (on-site) analyses and shopper insights to derive measures for increasing sales and customer loyalty. • Budget responsibility: agreeing and managing conditions set out in customer agreements (advertising subsidies, bonuses, forecast and budget planning). • Process knowledge: confidently navigating listing processes, lead times, promotional mechanisms and promotion structures to secure optimal placements and promotions for products. • Strategy development and creation of customer-specific solutions. • Close collaboration with sales management to align strategic goals and measures. • Concept development: creating tailored concepts and offers aligned to the specific retail structure (e.g., exclusive editions, promotional packs, displays). • Sales competence: preparing and conducting annual meetings, assortment listings and coordinating promotions and promotional displays. • Cross-functional collaboration: close cooperation with marketing and product development to shape customer-relevant assortments and innovative solutions.

🎯 Requirements

• Experience in Key Account Management or partner retail sales (grocery/drugstore/large-format/travel retail), ideally in the games and book sectors. • Solid understanding of retail and category management structures as well as promotional and activation mechanics. • Strong analytical skills and enthusiasm for data-based decision-making. • Negotiation skills, results orientation and confident presentation abilities. • Creativity in concept development and the ability to design bespoke customer solutions. • Team spirit and strong interface skills when working with marketing, product development and sales management. • Willingness to travel for various customer appointments and store checks. • Openness to the use of AI and digital tools; confident user of MS Office, CRM tools and sales information systems.

🏖️ Benefits

• Competitive and attractive compensation. • Development opportunities through strategic proximity to sales management and active involvement in shaping processes and offerings. • Hybrid working model with both office presence and remote work. • Tax-free childcare allowances. • Subsidized Deutschlandticket (job public-transport pass).