Product Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $117k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Bonusly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Bonusly is an innovative employee recognition platform that provides effective tools to recognize and reward employees for their contributions. It focuses on cultivating positive workplace cultures by promoting peer-to-peer recognition, facilitating automated milestones and announcements, and offering a variety of rewards and incentives. Bonusly empowers managers with insights to improve team performance and engagement, making recognition an integral part of the organizational culture.

📋 Description

• Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing. • For strategic launches you'll collaborate across the organization. • For customer and quality launches, you own it end to end, laddering up to the bigger story. • Drive feature adoption beyond the launch. • Build programs that create sustained usage of strategic features. • Figure out how customers actually learn and change behavior, then design the touchpoints that get them there. • Own the customer insight loop. • Organize and facilitate research: focus groups, user interviews, webinars like our 'Better with Bonusly' series. • You'll work alongside CSMs, product designers, and our senior user researcher. • You own the cadence and content strategy; you don't deliver it in isolation. • Play findings back to Product and help shape the roadmap. • Surface and tell customer stories. Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly. • Turn that into assets: case studies, social campaigns, content that lets our customers do the talking. • Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates. • You set the strategy; they help you scale it. • Track whether it's working. • Measure feature adoption after launches, monitor engagement across customer channels, and use data to improve what you do.

🎯 Requirements

• 5+ years of product marketing experience, ideally at a SaaS or product-led company where you owned launches and post-launch adoption. • Are a strategic thinker who can connect customer insight to product direction and GTM execution. • You see the whole system, not just your piece. • Know how to facilitate customer research and turn what you learn into product and marketing decisions. • You're comfortable running focus groups, synthesizing qualitative feedback, and presenting findings that change what gets built. • Are comfortable with ambiguity and take a scrappy, high-ownership approach. • You don't wait for perfect briefs or big teams. • You figure it out, drive alignment, and move. • Are a clear communicator with high standards for quality. • You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope. • Use AI as a real tool in your work, not a novelty. • You use it to draft, iterate, research, and move faster, and you have the editorial judgment to make the output sharp.