Product Marketing Manager

🔥 20 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

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Lumen Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

🤝 B2B

🛍️ eCommerce

💰 Grant on 2022-04

Education • B2B • eCommerce

Lumen Learning is a company dedicated to enhancing the educational experience through innovative courseware and teaching tools. It aims to foster meaningful connections for inclusive learning, providing powerful resources such as Lumen One and the Online Homework Manager (OHM). By emphasizing equitable outcomes and personalized learning strategies, Lumen Learning supports educators in promoting deeper engagement and success among students across various subjects.

📋 Description

• Support the development of positioning and messaging for priority courses, audiences, and strategic themes • Conduct market and competitive research • Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement • Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments • Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders • Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach • Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning • Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points • Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking • Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging

🎯 Requirements

• 2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role • Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences. • Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials • Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content • Comfort creating visual and digital content using tools such as Canva • Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting • Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment • Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions • Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred • Preference for candidates located in the Central or Eastern Time Zone.

🏖️ Benefits

• Autonomy • 401(k) matching • Full employee medical premium covered by the company • Flex PTO • Paid holidays • Work with exceptional people on an important, fulfilling mission • Stock options • Fully dispersed workforce