CRM & Lifecycle Marketing Lead

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🔥 2 hours ago

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Books Are Fun

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🤲 Charity

Education • Charity

Books Are Fun is an organization that runs the Book Blast program to provide books to children through partnerships with schools and educational centers. It helps families build home libraries by delivering free books to students, runs school events and rewards to encourage reading, and provides resources for educators and families. The organization reports measurable impact (over 16 million books distributed) and emphasizes increasing reading engagement and supporting underserved students.

📋 Description

• Map and maintain customer journeys across DTC (and B2B audiences when needed) • Identify lifecycle opportunities and prioritize automation initiatives • Develop communication strategies that support acquisition, engagement, retention, and reactivation • Create campaign briefs/design and partner with content resources • Serve as the primary owner of Klaviyo • Build, launch and maintain email and SMS programs • Develop audience segmentation and trigger logic • Manage customer data and behavioral triggers • Ensure lifecycle programs are functioning properly and delivering business value • Support business-to-business communication efforts for Book Blast and future products • Build and maintain customer and prospect segments • Develop personalized experiences based on customer behavior, engagement, lifecycle stage, and purchase history • Develop testing roadmaps and experimentation plans • Monitor campaign and automation performance • Analyze customer behavior and engagement trends • Track lifecycle KPIs and provide recommendations

🎯 Requirements

• 3+ years of lifecycle, CRM, retention and email marketing experience • Deep hands-on Klaviyo expertise • Experience building and optimizing automated email and SMS programs • Strong understanding of customer segmentation and personalization • Analytical mindset with experience interpreting performance data

🏖️ Benefits

• 401(k) • Dental insurance • Vision insurance • Health insurance • Flexible Spending Account/Health Savings Account • Supplemental benefits (critical illness, accident, & hospital indemnity) • Employee assistance program • Internet stipend • Company paid life insurance + buy-up option • Company paid short-term & long-term disability insurance • 13 paid holidays throughout the year • Paid Time Off • Paid Volunteer Time Off • Work from home