App Store, Digital Marketing Specialist – Part Time

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🕒 2 days ago

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Boomering Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🤝 B2B

☁️ SaaS

⚡ Productivity

B2B • SaaS • Productivity

Boomering Inc. is a rapidly growing company that specializes in offshoring solutions, helping businesses achieve success through customizable services tailored to their unique needs. The company focuses on simplicity, transparency, and smart solutions, and is dedicated to ensuring the highest level of service and data security, evidenced by its ISO 27001 accreditation. With a team of over 500 skilled professionals serving more than 90 international clients, Boomering offers a cost-effective approach to scaling operations with no lock-in contracts.

📋 Description

• Manage Apple App Store and Google Play Store listings from initial setup through ongoing optimisation. • Configure developer console environments, technical settings, localisation, and in-app purchase integrations. • Collaborate with development teams to ensure app store configurations align with active marketing campaigns. • Execute App Store Optimisation (ASO), including keyword research, metadata optimisation, A/B testing, creative asset improvements, and conversion optimisation. • Monitor ratings, reviews, and store performance to improve organic visibility and app downloads. • Plan, launch, optimise, and scale Apple Search Ads (ASA) and Google Universal App Campaigns (UAC). • Manage advertising budgets while achieving agreed CPA and ROI targets. • Analyse campaign performance and implement ongoing optimisation strategies. • Establish and manage social media platforms supporting mobile app promotion. • Plan and execute paid social media campaigns across relevant platforms. • Develop and manage affiliate marketing campaigns across relevant affiliate networks. • Support planning and execution of programmatic advertising campaigns. • Provide regular reporting on campaign performance against agreed KPIs. • Deliver data-driven recommendations for continuous improvement. • Work collaboratively with internal stakeholders and development teams.

🎯 Requirements

• Minimum 2–3 years' experience in a digital marketing agency or performance marketing environment. • Proven experience managing Apple App Store and Google Play Store listings. • Strong understanding of App Store Optimisation (ASO). • Experience running Apple Search Ads (ASA) and Google Universal App Campaigns (UAC). • Experience managing paid social media campaigns. • Hands-on experience with affiliate marketing platforms and affiliate partner management. • Working knowledge of programmatic advertising. • Excellent written and verbal English communication skills. • Highly organised with the ability to manage multiple priorities independently.

🏖️ Benefits

• Genuinely caring Leadership Team • Competitive salary package • Company-provided full set-up for desktop/laptop with a back-up internet • Free pre-employment Medical Assessment (T&C apply) • HMO on the first day of hire • 15 Vacation Leaves and 5 Sick Leaves • Annual Performance Reviews • Unlimited Employee Referral Incentives • Employee Loan Facilities • Social Clubs and Interest Workshops • Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance. • Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pay