Marketing Manager, Specialty Markets

🕒 November 12, 2025

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Boston Imaging

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🔧 Hardware

Healthcare Insurance • Hardware • Medical

Boston Imaging is a company that markets innovative medical imaging technologies, focusing on digital radiography and ultrasound systems. As the United States headquarters for the distribution of Samsung's digital radiography and ultrasound equipment, Boston Imaging is committed to delivering fast, easy, and accurate diagnostic solutions. Their products are designed to enhance patient care, improve patient satisfaction, and increase workflow efficiency in healthcare institutions. Boston Imaging's advanced medical technologies are used by leading healthcare providers, demonstrating their commitment to being leaders in healthcare imaging.

📋 Description

• Responsible for the development and implementation of marketing programs for the Specialty Markets to support meeting identified revenue and market share objectives. • Responsible for product launch planning and development of value propositions for the assigned portfolio and target markets. • Responsible for driving effective commercial strategies to increase the sales and unit performance for the Specialty Markets which would include Point of Care, Veterinary, Urology, and other target markets and subsegments.

🎯 Requirements

• Bachelor’s degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred. • A minimum of 10 years’ healthcare product marketing experience includes involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth. • Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets. • Experience in conducting both market and product segmentation assessments as part of a globally focused healthcare company. • Knowledge and understanding of policies and competitive dynamics in healthcare industry. • Ability to communicate and work effectively to launch new products and leverage media opportunities to maximize brand and market share growth. • Ability to communicate with engineers, technical support personnel, doctors, clinicians, and health care professionals on issues relating to product performance, and the health care industry generally. • Strong presentation skills and the ability to perform clinical and product training to all levels of customers. • I am willing to travel internationally, overnight, and on weekends. • Valid driving license and satisfactory driving record is mandatory, and background and drug testing (pre- and post-employment) is required. • Budget, expense, and resource management experience required. • Must be a result oriented, team player, people person. • Must be self-driven to optimize performance without the need for extensive supervision. • Must possess excellent verbal and written communication skills and work effectively in a demanding, fast paced environment. • Must have and exhibit excellent presentation skills in small and large groups situations. • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

🏖️ Benefits

• 4 Different Blue Cross/Blue Shield Medical Plans to meet your needs • Dental coverage through BlueCross/Blue Shield Dental • Vision coverage by Blue Cross/Blue Shield • Company paid Short-term and Long-term Disability coverage • $1 for $1 401k match up to 5% managed by Fidelity • Other benefit options such as company paid employee life insurance, a wellness program, tuition reimbursement and many more!