Personalization Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $136k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

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Bounteous

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Private Equity Round on 2021-08

Enterprise • SaaS • Artificial Intelligence

Bounteous is a digital solutions firm known for its co-innovation model, which assists leading brands in navigating digital transformations and enhancing user experiences. The company partners with businesses from various sectors such as financial services, healthcare, telecommunications, retail, and convenience, to deliver data-driven solutions. Bounteous offers expertise in areas including artificial intelligence, data analytics, digital commerce, and cloud enablement, helping its clients harness technology for sustained growth and brand loyalty. With a global presence, Bounteous is dedicated to creating personalized and effective digital strategies that drive business success.

📋 Description

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology • Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives • Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement. • Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization. • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns • Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences. • Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches. • Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target. • Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples. • Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.

🎯 Requirements

• 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements • Understanding of database management and APIs • Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required • Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required • Agency experience preferred but not required • Solid understanding of digital marketing & data reporting • Passion for the digital domain and use of technology to solve business problems • Ability to learn new technologies at high level to identify use opportunities • Experience with tag management systems and data layers • Experience working with Adobe Target and Adobe Analytics • Be self-motivated, responsive, professional, and dedicated to customer success • Fluent in English language and is able to lead client meetings and conversations.