Email Marketing Designer – Creative Strategist

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🕒 3 days ago

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Logo of BPCS, Comprehensive marketing solutions, ltd.

BPCS, Comprehensive marketing solutions, ltd.

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform. • Translate campaign briefs, brand direction, and customer needs into compelling visual concepts. • Support the complete creative process from intake and concept development through revisions, approval, and launch. • Write and refine subject lines, headlines, body copy, calls to action, and other email content. • Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar. • Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness. • Ensure email designs can be successfully implemented and delivered through the organization’s email platform. • Partner with creative leads and marketing stakeholders to ensure designs align with campaign goals and brand standards. • Incorporate stakeholder feedback while maintaining creative quality and usability. • Document creative rationale, design decisions, feedback, and iterative improvements. • Manage timelines, review cycles, and deliverables across multiple concurrent campaigns. • Review campaign performance data and apply relevant insights to future creative. • Present concepts and clearly explain design and messaging choices. • Identify opportunities to improve templates, workflows, and creative consistency.

🎯 Requirements

• 5–7 years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline. • Advanced proficiency with Figma or a comparable UI/UX or digital-design tool. • Demonstrated hands-on experience designing B2C email campaigns. • Strong understanding of email-marketing strategy and creative best practices. • Excellent copywriting, editing, and proofreading skills. • Ability to combine visual design and written content into a cohesive marketing experience. • Experience supporting the creative lifecycle from briefing and concepting through production and launch. • Strong understanding of brand standards and user-centered design principles. • Experience managing multiple campaigns or creative deliverables simultaneously. • Strong project-management, organizational, and time-management skills. • Ability to document and communicate creative rationale and design decisions. • Strong cross-functional communication and collaboration skills. • Ability to use performance data and customer insights to improve creative execution. • Ability to work independently and deliver high-quality work with limited supervision. • Portfolio or work samples demonstrating email design and marketing execution.

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development

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