Senior Email Marketing Designer, Creative Strategist

Job not on LinkedIn

🕒 3 days ago

☕ Washington – Remote

☕ Washington – Remote

💵 $38 - $44 / hour

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Own the end-to-end creative strategy and execution of complex B2C email campaigns. • Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs. • Personally design sophisticated, responsive email experiences using Figma or a comparable design platform. • Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch. • Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action. • Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials. • Present creative concepts and executive-ready rationales to senior stakeholders. • Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience. • Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction. • Ensure creative designs are technically practical and can be successfully delivered through the email platform. • Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design. • Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness. • Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action. • Document strategic rationale, design decisions, feedback, and iterative improvements. • Develop or improve email templates, standards, documentation, and reusable creative systems. • Manage multiple high-visibility campaigns and competing priorities with minimal oversight. • Identify creative or operational risks early and develop solutions that keep campaigns moving. • Provide creative guidance, feedback, or mentorship to other designers and marketing partners. • Promote continuous improvement across the broader email creative program.

🎯 Requirements

• 8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline. • Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform. • Extensive experience designing and leading B2C email campaigns. • Demonstrated ownership of the complete email creative lifecycle. • Strong portfolio showing sophisticated visual design and clear personal ownership. • Expert understanding of email-marketing strategy, creative best practices, and customer-engagement principles. • Exceptional copywriting, editing, and proofreading skills. • Ability to connect visual design and messaging to broader campaign and business objectives. • Experience presenting creative work and recommendations to senior stakeholders. • Ability to influence decisions, negotiate feedback, and defend creative rationale. • Strong understanding of brand strategy and user-centered design principles. • Experience using campaign metrics and experimentation results to drive creative improvements. • Ability to independently manage multiple complex or high-visibility campaigns. • Strong project-management, stakeholder-management, and communication skills. • Experience establishing or improving creative standards, templates, and processes. • Ability to operate effectively in a fast-paced, ambiguous, and highly collaborative environment.

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development