VP of Marketing

Job not on LinkedIn

August 8

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Brightidea

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SaaS • Productivity • Enterprise

Brightidea is a leading software company that specializes in Idea and Innovation management, providing a platform for organizations to capture, share, and evaluate employee ideas. Their software supports activities such as crowdsourcing challenges and hackathons, enabling companies to drive open innovation and manage a portfolio of initiatives effectively. Brightidea's tools help organizations scale their innovation efforts, ultimately generating substantial financial impacts and fostering a culture of continuous improvement and collaboration.

51 - 200 employees

Founded 1999

☁️ SaaS

⚡ Productivity

🏢 Enterprise

📋 Description

• Drive an already profitable, revenue driven company that is ready to scale $15M→$100MM+ • Identify most attractive segments and establish a multi product growth strategy • Re-Build the Marketing Team to meet your vision and become a world class organization • Create “Existing Customer Marketing” for expansion to tap a massive market we have at our fingertips • Establish Brightidea as the out right category leader in a newly created category • Own all content • Create world-class content strategy to boost branding and owning all marketing collateral • Oversee multimedia: social, video, case studies, podcast and thought leadership • Manage communications, lead/demand generation, existing customer and product marketing • Own budget for all marketing programs and making precise and efficient decisions with spend while prioritizing where we invest our resources • Manage department analytics/analysis for CAC and ROI • Collaborate with Sales, Product, Services and other internal teams to assist with program needs and design reviews • Engage and manage external consultants when required

🎯 Requirements

• You have “Been there, done that”. You’ve experienced a company going from $15M to $100M+ ARR • You aspire to be the best, you are a bar raiser • You love to get your hands dirty as well as lead • Strong ability and inclination toward content marketing (Product Marketing, demand gen, events, content),.. • You’re a thought leader and can collaborate outside of your department • You’ve created and established a brand as a category leader • You’re customer obsessed • You have a deep connection with our mission