Acquisition Marketing Lead

🕒 May 12

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels • Develop and manage campaign roadmaps and testing agendas • Partner cross-functionally with Analytics, Creative, Product, and Strategy teams • Manage channel budgets, pacing, and forecasting • Translate data and performance insights into actionable recommendations • Ensure compliance with applicable regulations and internal brand standards

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 5+ years of experience in performance or acquisition marketing • Direct ownership of Direct Mail, Email, or SMS channels • Experience managing campaign budgets • Proficient with email service platforms and marketing automation tools • Working knowledge of Direct Mail production processes • Understanding of SMS marketing compliance requirements • Familiarity with customer data platforms and CRM-driven strategies • Designing and analyzing A/B and multivariate tests

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Paid time off programs • Medical, dental, vision, and life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits