Commercial Customer Marketing Manager

🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $129.4k - $207k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Broadcom

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🔧 Hardware

📡 Telecommunications

☁️ SaaS

💰 Post-IPO Equity on 2017-10

Hardware • Telecommunications • SaaS

Broadcom is a global technology company that designs, develops, and supplies a broad range of semiconductor and infrastructure software solutions. The company serves the data center, networking, software, broadband, wireless, and storage and industrial markets. Broadcom is known for its innovative solutions in semiconductor and software businesses that enable the delivery of data and video content globally. Additionally, Broadcom is committed to maintaining privacy and accessibility standards in its digital interactions and customer service.

📋 Description

• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base. • Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. • Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners. • Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. • Leverage the partner ecosystem to systematically source, scale, and capture customer success stories and references within the commercial segment. • Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer. • Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

🎯 Requirements

• 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy • Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators • Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders • Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC) • Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations. • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

🏖️ Benefits

• Medical, dental and vision plans • 401(K) participation including company matching • Employee Stock Purchase Program (ESPP) • Employee Assistance Program (EAP) • Company paid holidays • Paid sick leave and vacation time