Director, Membership Marketing – Engagement

Job not on LinkedIn

November 7

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

+2 more states

🏖️ New Jersey – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Brookaire Company

WebsiteLinkedInAll Job Openings

Manufacturing • Retail • Transport

Brookaire Company is a third-generation family-operated business specializing in the manufacturing and distribution of HVAC air filters and V-belts across the United States. Since 1974, the company has focused on providing exceptional customer service and high-quality products, catering to industries such as commercial buildings, data centers, healthcare, pharmaceuticals, and schools. Brookaire offers a wide range of products, including custom size air filters and belts, with services like scheduled job site delivery and air filter disposal to enhance customer convenience. Their reputation for reliable and efficient service has made them a leading choice in HVAC maintenance supplies, with a large inventory available for quick delivery.

51 - 200 employees

Founded 1977

🛒 Retail

🚗 Transport

📋 Description

• Lead the membership lifecycle across acquisition, engagement, renewal, and advocacy. • Own product marketing for membership: positioning, messaging, competitive insight, and launch readiness across all membership classes. • Design and execute go-to-market plans that are data-driven and omnichannel. • Build segmentation frameworks and journeys; deliver personalised campaigns using marketing automation. • Champion test-and-learn with clear KPIs and dashboards. • Partner globally with Product, Education, Research, Technology, and regional/society teams. • Manage and mentor a small team of marketing and customer experience professionals.

🎯 Requirements

• Significant and demonstrable years of progressive experience in product marketing, within a global, matrixed environment. • Proven experience leading GTM strategies for subscription, membership, or B2C/B2B2C products. • Demonstrated expertise in audience definition and buyer personas. • Experience planning and running research, using findings to drive audience insight and shape membership marketing strategies. • Commercial acumen with knowledge of pricing, analytics, and forecasting. • Demonstrated success in developing and executing data-driven, multi-channel marketing campaigns that achieve measurable growth. • Experience leading and mentoring small teams and working cross-functionally to achieve objectives. • Strong analytical and technical skills; proficiency with marketing automation and CRM platforms, • Excellent written, verbal, and interpersonal communication skills, with the ability to influence at senior levels. • Familiarity with professional associations, subscription models, or nonprofit membership organisations.

🏖️ Benefits

• Comprehensive health coverage for you and your family • Generous leave and time off • Competitive retirement plans • Flexible work options • Wellness, education, and support programs