Lead – SEO

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BrowserStack

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

💰 $2G Series B on 2021-06

SaaS • Testing • Cloud Computing

BrowserStack is a comprehensive cloud-based testing platform that enables developers and testers to run tests on real devices and browsers. It provides solutions for manual and automated testing of websites and mobile applications, ensuring compatibility, functionality, and performance across a plethora of devices and browsers. With features such as cross-browser testing, visual testing, and test observability, BrowserStack aims to streamline test automation, enhance test coverage, and improve overall testing efficiency. The platform supports integrations with various CI/CD tools and offers extensive browser and device coverage, ensuring seamless and bug-free experiences for users globally.

📋 Description

• Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs. • Build and execute organic growth plans across traditional search engines and AI-driven answer platforms. • Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU). • Support positioning the brand as a trusted source for AI-generated answers. • Lead keyword, topic, and entity research with strong intent mapping. • Decide what content to build, why, and how it drives business impact. • Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start. • Apply strong UX principles to content structure, tone, layout, and overall usability. • Ensure content is optimized for users first, while remaining search- and AI-friendly. • Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools. • Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives. • Directly report the business impact of SEO initiatives to leadership & ideate growth strategies • Provide guidance and mentorship to junior SEO or content team members, as needed.

🎯 Requirements

• 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category. • Experience contributing to or owning SEO strategy execution with measurable impact. • Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery. • Deep expertise in keyword research, intent mapping, and content strategy. • Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture). • Experience collaborating across teams; exposure to mentoring junior team members is a plus. • Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools. • Clear, structured, and analytical thinker with strong prioritization skills. • Experience with programmatic SEO or large-scale content systems. • Familiarity with conversion rate optimization (CRO) and experimentation. • Experience supporting SEO efforts across multiple markets or regions.

🏖️ Benefits

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 • Gratuity as per payment of Gratuity Act, 1972 • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends • Remote-First work environment that allows our people to work from home • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience