Senior Lead – Marketing Operations, Strategy

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BrowserStack

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

💰 $2G Series B on 2021-06

SaaS • Testing • Cloud Computing

BrowserStack is a comprehensive cloud-based testing platform that enables developers and testers to run tests on real devices and browsers. It provides solutions for manual and automated testing of websites and mobile applications, ensuring compatibility, functionality, and performance across a plethora of devices and browsers. With features such as cross-browser testing, visual testing, and test observability, BrowserStack aims to streamline test automation, enhance test coverage, and improve overall testing efficiency. The platform supports integrations with various CI/CD tools and offers extensive browser and device coverage, ensuring seamless and bug-free experiences for users globally.

📋 Description

• Partner closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan • Ensure strategy is coordinated and cohesive, and supports company objectives • Act as liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams • Support and optimize all operations & technology to enable effective marketing • Conduct and support primary and secondary research projects and create relevant insights on market trends, sizing, forecasting, company benchmarking, customer needs, and competition that inform product, customer, and go-to-market strategies

🎯 Requirements

• 6 - 8 years of experience • Minimum of 6 years in Strategy or Management Consulting, preferably with a leading global consulting firm or in a high-impact Corporate Strategy role within a leading B2B SaaS or technology company • At least 5 years experience in Marketing Strategy, Research roles for Marketing teams, using secondary and tertiary research methods • Must have exposure in SQL to create reports, analyses & insights • Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc. • Proven experience in working with ICP identification across different segments and product portfolios • Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses • Strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment • Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines • An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

🏖️ Benefits

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 • Gratuity as per payment of Gratuity Act, 1972 • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends • Remote-First work environment that allows our people to work from home • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience