Program Lead, Brand Manager

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🕒 May 22

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Bücherbüchse

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🛍️ eCommerce

🛒 Retail

eCommerce • Retail • Publishing

Bücherbüchse is an online bookstore that offers a wide range of books, including genres like fantasy, romance, dystopia, and sci-fi, along with beautifully designed special editions. The company provides subscription boxes for different reader preferences, including options for children. With a focus on delivering monthly surprises in the form of new releases, as well as various book-related merchandise, Bücherbüchse caters to avid readers and book lovers across Germany, offering free shipping on orders over 100€.

📋 Description

• Co-create and further develop the CINNA program with attention to target audience, market potential, and brand fit • Evaluate titles and projects for relevance, positioning, and marketability • Build and maintain a stable network of partners and licensors • Support title acquisition and the program’s editorial profiling • Continuously monitor national and international trends, tropes, audience behavior, and market movements in the Dark Romance space • Bring genre expertise and community insight into program planning, theme selection, and brand development • Identify early on manuscripts and themes with particular potential for CINNA • Ensure close alignment between program, brand image, tone of voice, and marketing • Maintain and develop brand guidelines (Tone of Voice, Visual Identity, Messaging Framework) • Develop campaigns, thematic worlds, and communication concepts for both brands • Plan go-to-market activities for book releases, shop promotions, and community focuses as an independent process (teaser, launch, long tail) • Execute campaigns within defined budget parameters • Translate brand, target audience, and assortment into clear storylines, themes, and content priorities • Provide conceptual direction for social media activities through campaign planning, briefings, and content guardrails • Provide professional sparring and steer Social Media Managers on topics, concepts, and executional direction • Work closely with Performance Marketing and influencer/blogger management • Ensure consistent, differentiated, and brand-appropriate communication for both brands

🎯 Requirements

• Several years of experience in brand management, campaign planning, publishing, program development, or title-focused marketing • Strong intuition for brands, target audiences, storytelling, and positioning • Experience developing campaigns, thematic worlds, and communication concepts • Solid understanding of social media logic and cross-channel marketing • Deep knowledge of the Dark Romance and Dark Fantasy genres and an understanding of the dynamics and needs of their audiences • Sensitivity for manuscripts, trends, tropes, and themes with potential for the brand and program • Ability to integrate program, brand, and marketing perspectives • Structured, independent working style with good prioritization skills • Ability to professionally guide Social Media Managers on campaigns, topics, and concepts • Confident sense for tone, positioning, and the evolution of a clear brand identity

🏖️ Benefits

• Flexible working hours • Company credit card for quick, independent purchases • A very good, team-oriented working atmosphere • Flexible trust-based working time • Opportunities for creativity, responsibility, and shaping your role • Enjoy working in a young team • Pluxee Benefit Card or health budget as a monthly employee benefit • Discounts through Corporate Benefits with numerous companies • Annual team events (unique & in-person) • Department team meetings in the form of on-sites or off-sites • Attractive employee discount across our product portfolio • 30 days of vacation based on an average 5-day work week • 24/7 smart access to office and warehouse • Direct collaboration with the founder