Senior Associate Brand Manager

🕒 May 9

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Logo of PurposeBuilt Brands

PurposeBuilt Brands

201 - 500 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 Secondary Market on 2022-02

B2C • eCommerce • Wellness

PurposeBuilt Brands is a company that focuses on providing cleaning and protection solutions for both industry professionals and home users. They prioritize quality and sustainability, utilizing their expertise in chemical and manufacturing processes to produce innovative products that cater to everyday needs. The company is committed to serving their consumers, protecting the environment, and enhancing their community through thoughtful practices and a customer-centric approach.

📋 Description

• Support P&L management and financial analysis to drive profitability and achieve annual financial targets • Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response • Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources • Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication • Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies • Partner with innovation and project management teams to bring new products to market on time and on brief • Align brand channel strategy with sales team priorities • Develop persuasive sales presentation materials for line reviews and brand initiatives • Support pricing strategy development and alignment

🎯 Requirements

• 3-5 years of brand or product management experience in a CPG environment • Demonstrated ability to manage multiple workstreams in a fast-paced, dynamic environment • Strong analytical skills, comfortable with shipment data, POS trends, and P&L analysis • Experience developing consumer-facing communications, media plans, and sales materials • Ability to influence and drive alignment across a wide range of cross-functional stakeholders • Clear, concise communicator, both verbally and in writing • Experience supporting new product development with cross-functional partners • Bachelor's degree required; MBA a plus

🏖️ Benefits

• Flexible work options (remote) • Generous paid time off • Competitive salaries and bonus incentives • 401K company match • Competitive medical, dental, & vision insurance • Pet insurance • Annual fitness stipend • Unmatched employee discount on all products • Summer Hours • LinkedIn Learning membership

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