Lifecycle Marketing Manager

Job not on LinkedIn

🔥 13 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Buyers Edge Platform

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📦 Logistics

🏭 Manufacturing

🏨 Hospitality

💰 $425M Private Equity Round on 2024-04

Logistics • Manufacturing • Hospitality

Buyers Edge Platform is the leading foodservice Digital Procurement Network, powered by data, software, and collaboration. The company is dedicated to revolutionizing the foodservice industry through technology and purchasing power, providing empowerment across the entire foodservice ecosystem, including operators, distributors, and manufacturers. With a focus on reducing costs and streamlining the supply chain, Buyers Edge Platform offers a diverse portfolio of solutions that create efficiency and enhanced visibility, impacting over 200K operator locations across North America and representing over $60 billion in aggregated spend volume.

📋 Description

• Develop and execute email and push notification strategies across the customer lifecycle • Write engaging copy that drives customer action and reinforces the value of myDinova Rewards • Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation • Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation • Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels • Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution • Analyze campaign performance data to identify trends, insights, and optimization opportunities • Design and implement A/B testing strategies to improve engagement and point redemption • Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions • Work cross-functionally with product and technology teams to align messaging with new features and capabilities

🎯 Requirements

• Experience with marketing automation platforms required (SFMC or Braze a plus) • Experience with loyalty programs required; hospitality/dining industry experience is a plus • Strong copywriting skills with ability to craft compelling, personalized messaging • Deep understanding of customer lifecycle stages and segmentation strategies • Analytical mindset with ability to translate data into actionable insights • Brand development experience with consistent execution across channels • Excellent communication and cross-departmental collaboration skills • Bachelor’s degree in a related field • 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management

🏖️ Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. • Grow with us. Enjoy strong training, development, and competitive pay. • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.