Digital Business Analyst, Mid-level

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🕒 5 days ago

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Caixa Vida e Previdência

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Somos uma empresa especializada em seguro de vida, seguro dívida zero e previdência, com foco em oferecer soluções de segurança para a vida e o futuro dos brasileiros. Na Caixa Vida e Previdência, valorizamos o protagonismo e o desenvolvimento dos nossos talentos, respeitando a pluralidade de cada indivíduo. Se você se identifica e deseja trilhar uma jornada repleta de desafios, acompanhe as vagas e faça parte da nossa história de sucesso!

📋 Description

• Plan, execute and monitor growth initiatives focused on customer acquisition, activation, retention and conversion. • Identify growth opportunities in digital channels through behavioral and performance analysis. • Design and monitor A/B tests, experiments and hypotheses for continuous improvement. • Support paid media campaigns, CRM and commercial actions with a results-driven focus. • Monitor conversion funnels, journey drop-offs and optimization opportunities. • Serve as the internal reference for Matomo Analytics, ensuring correct implementation, governance and evolution of the tool. • Create and maintain events, goals, dashboards and executive reports. • Map digital journeys and user behavior on websites, landing pages and digital platforms. • Validate tracking, tags, UTMs and data consistency. • Produce recurring analyses and ad hoc studies to support strategic decisions. • Build managerial and operational dashboards in BI tools. • Extract, manipulate and interpret datasets using SQL. • Consolidate business, marketing and digital sales KPIs. • Automate reports and analytical processes whenever possible. • Translate data into practical recommendations for partner teams. • Support CRM strategies with intelligent segmentations and base analyses. • Evaluate the performance of communication journeys (email, push, WhatsApp, SMS, etc.). • Identify opportunities for retention, re-engagement and cross-sell. • Support the development of behavior-based personalized campaigns. • Work closely with Product, Marketing, Technology, Sales and Customer Service teams. • Translate business requirements into analyses and actionable plans. • Participate in strategic forums with a data- and growth-oriented perspective.

🎯 Requirements

• Previous experience in Digital Business, Growth, Performance or Analytics areas. • Experience with Matomo Analytics. • Knowledge of digital metrics: CAC, CPL, CPA, ROAS, LTV, conversion rate, churn, retention, etc. • Experience with digital campaigns and growth initiatives. • Solid knowledge of CRM and relationship automation. • Intermediate to advanced SQL skills. • Experience building dashboards and data visualizations (Power BI, Looker Studio, Tableau or similar). • Advanced Excel. • Analytical mindset and results orientation.

🏖️ Benefits

• Profit sharing • Flexible hours • Meal and food allowance • Wellhub • Transportation allowance • Health insurance • Dental insurance • Pharmacy assistance • Childcare and nanny allowance • Life insurance • Travel insurance • Pension plan • Maternity kit • Maternity leave • Paternity leave