Category Development Manager

🕒 5 days ago

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Califia Farms

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Califia Farms is a company that specializes in creating a variety of plant-based food and beverage products including plant milks, creamers, coffees, and teas. They focus on delivering delicious, dairy-free alternatives made from simple, whole-food ingredients like almonds and oats, ensuring a creamy taste without unnecessary additives. The brand emphasizes versatility and sustainability, offering products that appeal to both home cooks and coffee lovers, while promoting a healthier lifestyle through its plant-based offerings.

📋 Description

• Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team • Conduct necessary consumer and shopper research, including business issue identification and key questions • Address complex business problems leveraging multiple data sources and tools • Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary • Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers • Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc. • Deliver analysis on new item introductions and performance analysis • Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness • Maintain regular internal and retailer specific scorecards and trackers • Interact and collaborate with senior sales and marketing management peers

🎯 Requirements

• Bachelor's degree required • Minimum of 3-5 years in a Category Management/Analyst role • Minimum of 5 years in CPG industry • 3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred • Proven analytical skills and ability to successfully integrate different streams of information into sound propositions • Understand tools and techniques to merchandise and market at retail • Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx) • Capable of building strong networks and working relationships by effectively influencing people that are cross-functional • Excellent verbal, written communication and presentation skills • Ability to work in an entrepreneurial, fast-paced and dynamic environment • Highly organized with the ability to manage multiple projects against deadlines

🏖️ Benefits

• Eligible to enroll in Califia’s employee benefits program • Eligible to participate in the company’s bonus program which may be subject to change