Senior Digital Engagement Manager, Campaign Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $104.4k - $200.1k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Calix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📡 Telecommunications

☁️ SaaS

🏢 Enterprise

💰 $50M Venture Round on 2009-08

Telecommunications • SaaS • Enterprise

Calix is a comprehensive solutions provider that focuses on enabling broadband service providers (BSPs) to simplify, innovate, and grow their businesses. Through its advanced broadband platform, Calix offers technologies like 10G-PON, 5G, Wi-Fi 7, and more to improve network operations, reduce downtime, and enhance the subscriber experience. The company provides managed services such as SmartLife and SmartHome, which help subscribers operate, secure, and enhance their connected lifestyles. Calix serves diverse provider types including telcos, cable operators, and municipal utilities, helping them deliver critical broadband connectivity and transform community access to digital services. With a focus on cloud technology, analytics, and transformation guidance, Calix empowers service providers to thrive in the digital age.

📋 Description

• Own campaign strategy, planning, execution, and optimization across lifecycle stages including acquisition, onboarding, adoption, and expansion • Design and execute integrated, multi-channel campaigns across email, web, digital, and in-product surfaces aligned to Marketing and Customer Success priorities • Build and scale lifecycle programs based on audience segmentation, behavioral signals, and business objectives • Create and adapt content assets (email, web content, etc.) in alignment with brand guidelines, approved messaging, and visual standards • Partner closely with Product Marketing, Demand Generation, Customer Success, Sales, and Digital to align messaging, timing, and targeting across the customer journey • Translate go-to-market priorities into coordinated campaigns that drive pipeline, engagement, and customer growth • Collaborate with Marketing Operations to execute campaigns and ensure data integrity, targeting accuracy, and reporting consistency • Leverage AI-powered tools to enhance campaign strategy, segmentation, personalization, and performance optimization • Leverage account-based and segment-based strategies to support strategic accounts and priority initiatives • Track, analyze, and report on campaign performance including engagement, pipeline influence, and downstream impact • Continuously refine campaign strategy based on performance insights, experimentation, and evolving business priorities • Serve as a subject-matter expert on digital campaign strategy, lifecycle engagement, and performance measurement.

🎯 Requirements

• 7–10+ years of experience in B2B marketing, campaign strategy, lifecycle marketing, or digital engagement, preferably in SaaS or technology • Proven experience designing and executing multi-channel campaigns tied to pipeline, engagement, or revenue outcomes • Strong hands-on experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Salesforce, and related tools • Demonstrated ability to translate go-to-market strategy into scalable, measurable campaigns • Strong analytical skills with the ability to use data to drive targeting, optimization, and performance measurement • Experience leveraging AI tools • Excellent communication and cross-functional influencing skills • Highly organized and able to manage multiple campaigns and priorities in a fast-paced environment.

🏖️ Benefits

• As a part of the total compensation package, this role may be eligible for a bonus.