Brand Manager

🕒 September 10

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Canopy Growth Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🍽️ Food & Beverage

💊 Pharmaceuticals

Manufacturing • Food & Beverage • Pharmaceuticals

Canopy Growth Corporation is a world leading cannabis company dedicated to harnessing the potential of cannabis to enhance lives. With a focus on personal wellness, economic opportunity, and social justice, Canopy aims to demonstrate cannabis as a positive influence in society.

📋 Description

• Develop and execute local Canopy Medical, Spectrum Therapeutics and Tweed brand activities in Germany • Manage online marketing, newsletters, website content and digital campaigns • Support telemedicine and e-commerce execution in alignment with country strategy and commercial direction • Coordinate execution with telemedicine and e-commerce partners, including content, campaign assets, product visibility, launch communication and customer journey improvements • Coordinate compliant social media content and digital assets • Support product launches with brand communication, campaign materials and sales tools • Create and coordinate customer-facing materials for pharmacies, physicians, telemedicine partners, e-commerce platforms and sales teams • Ensure consistent brand messaging, tone of voice and visual identity across channels • Collaborate with Product Management, Sales, Regulatory, Medical, Customer Service, Operations, partners and Global Brand teams • Align brand and launch activities with availability, timelines, packaging, supply topics and operational feasibility • Collect and structure market feedback for product development, portfolio improvement and launch planning • Support trade fairs, events and customer activations • Monitor competitor communication, market trends and customer feedback • Track basic campaign performance and identify optimization opportunities

🎯 Requirements

• Solid experience and degree in brand management, online marketing, product marketing, e-commerce, telemedicine execution or campaign management • Strong communication and copywriting skills in German and English • Good understanding of digital marketing, newsletters, website content, e-commerce content and campaign execution • Ability to coordinate cross-functional execution with internal teams and external partners • Ability to collect, interpret and translate market feedback into actionable input for product and brand development • Structured, hands-on and commercially driven working style • Ability to work cross-functionally in a regulated environment • Experience working with operations, supply chain, e-commerce, telemedicine or product development teams is a plus • Experience in healthcare, pharmaceuticals, cannabis, FMCG or another regulated industry is a plus • Selected candidate must successfully complete background and reference checks

🏖️ Benefits

• Vielfältige Entwicklungsmöglichkeiten • Bewerbungen von Menschen mit Behinderungen werden begrüßt und gefördert • Unterstützung bei benötigten Unterkünften während des Auswahlverfahrens