Education Marketing Specialist – 6-month contract

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Canva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

📋 Description

• Deliver end-to-end execution of local education marketing campaigns, from initiation and briefing through rollout and performance reporting • Develop insight-led campaign briefs and structured execution plans • Coordinate campaign assets across internal teams and agency partners, managing timelines and quality standards • Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces • Localise global messages into culturally relevant narratives for Indonesian education audiences • Track and analyse performance metrics, connecting campaign activity to activation, student engagement, and Education MAU contribution • Identify optimisation opportunities and continuously iterate campaigns • Collaborate with Education Sales, Community, Product Marketing, and broader Marketing teams • Help expand Canva’s meaningful classroom usage across K–12 and Higher Education in Indonesia • Work with the Ministry of Education, local education stakeholders, community leaders, and internal cross-functional teams

🎯 Requirements

• Deep experience in the Indonesian education market, especially K–12 • Understanding of how teachers and students use digital tools in real classroom settings • Knowledge of school calendars, assessment cycles, and institutional realities • Experience running end-to-end campaigns targeting teachers and/or students • Ability to translate insights into campaign briefs, coordinate launches, report results, and iterate • Ability to localise global ideas into culturally relevant stories for Indonesian education audiences • Strong written and verbal communication skills, including briefing and presenting campaign results • Experience activating and engaging education communities across email, social, influencer partnerships, and in-product messaging • Data-driven and impact-focused approach, connecting reach and engagement to activation, usage behaviour, and MAU contribution • Strong organisational and operational skills, including timeline, dependency, and risk management • Growth mindset, ownership, comfort with ambiguity, and accountability for outcomes • Ability to collaborate effectively with cross-functional partners

🏖️ Benefits

• Remote work / flexible, remote-friendly ways of working • Virtual contractor-accreditation meetings • Reasonable adjustments during the contractor-accreditation interview process • Inclusive consideration of diverse skills and backgrounds