Lifecycle Marketing Manager – Monetisation

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Logo of Canva

Canva

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

📋 Description

• Leading the transition to a fully automated upsell program • Establishing an 'AI Launch Engine' for new products • Launching a mid-funnel series for awareness • Briefing creative teams and owning campaign builds • Migrating content into tech systems • Running experiments and measuring results • Coaching team members

🎯 Requirements

• 5+ years of lifecycle marketing experience • Experience with multi-channel campaigns and tools (Braze experience is a big plus) • Data-driven approach to deriving insights from campaign data • Experience owning a messaging calendar and project backlog • Track record of running testing frameworks • Experience with a global, diverse user base • Clear communication skills for giving direction and mentoring

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities • Remote work options

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