Organic Growth Manager – B2B

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Canva

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SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

📋 Description

• Owning the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics. • Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion. • Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent. • Building high-impact organic loops by connecting content, search, and community engagement. • Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work. • Driving experimentation – from ideation to launch – to identify scalable, repeatable growth levers. • Aligning closely with ops, sales, and MarTech to ensure website strategy supports broader funnel performance. • Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently. • Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation. • Partnering with data teams to evolve attribution models and uncover new areas for proactive growth.

🎯 Requirements

• 10+ years of experience leading organic growth programs across SEO, content, CRO, and website strategy — especially within B2B and SaaS environments. • Strong grasp of both foundational and emerging channels like AEO, SEO, web chat, referral marketing, and sales enablement — and know how to connect the dots to drive revenue. • Successfully scaled inbound funnels using proven, high-impact marketing tactics that translate into measurable pipeline. • Confident in reporting performance metrics across B2B goals like leads, pipeline, and ARR — and know how to turn data into action. • Partnered with a range of senior stakeholders and cross-functional teams, translating complex strategies into compelling stories and aligned execution. • Love bringing ideas to life with content strategists, designers, and engineers — and know how to collaborate to get things done. • Knowledge of web analytics and use data to speed up decision-making and delivery. • Strategic thinker who writes clear, insight-led briefs that align cross-functional teams. • Passionate about using data to constantly evolve and elevate marketing performance.

🏖️ Benefits

• Equity packages - we want our success to be yours too • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally