FBS Marketing Campaign Specialist

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Capgemini

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1967

🏢 Enterprise

🤖 Artificial Intelligence

🔒 Cybersecurity

Enterprise • Artificial Intelligence • Cybersecurity

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Through the use of statistical modeling, data mining, and other best practices, the Marketing Campaign Specialist will provide data analysis and distribution of marketing campaigns and initiatives using Salesforce Marketing Cloud. • By leveraging a broad analytical skillset, the Specialist helps to report Marketing results to the business. • Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability. • This role will collaborate closely with business unit teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies. • Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio. Configure triggers, personalize experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows. • Maintain and develop appropriate lists and sendable data extensions to securely house subscriber data. • Execute thorough quality assurance using Subscriber Preview and Test Send to verify personalization and rendering prior to launch. • Distribute emails through one-time deployment in Email Studio or orchestrate automated behavior-driven communications in Journey Builder. • Performs queries and stored procedures against databases. • Delivers ad-hoc data requests. Understand internal clients' objectives, processes, and products in order to make educated recommendations on changes to campaign approaches. • Perform data mining/exploration of internal and external data sources to be used in statistical modeling. Maintain project tracker for communication with clients.

🎯 Requirements

• Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required. • HTML and CSS proficiency preferred. • Proficiency in SQL preferred. • API integration, Journey Builder, Automation Studio, Distributed Marketing and Marketing Cloud Connect familiarity preferred.

🏖️ Benefits

• A competitive salary and performance-based bonuses. • Comprehensive benefits package. • Flexible work arrangements (remote and/or office-based). • You will also enjoy a dynamic and inclusive work culture within a globally renowned group. • Private Health Insurance. • Paid Time Off. • Training & Development opportunities in partnership with renowned companies.