Marketing Campaign Specialist

🔥 40 minutes ago

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Capgemini

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1967

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms. • Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs), including lead generation, sales engagement, and premium growth. • Build and execute email campaigns using platforms such as Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance. • Coordinate direct mail production and deployment, partnering with vendors to ensure timely and accurate delivery. • Analyze campaign performance and provide actionable insights that improve audience engagement, response rates, and conversion outcomes. • Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities. • Support audience management, segmentation strategies, and campaign targeting initiatives. • Monitor campaign budgets, track spend, support forecasting activities, and identify opportunities to improve marketing efficiency. • Participate in A/B testing and test-and-learn initiatives focused on messaging, creative assets, audience targeting, and campaign cadence. • Partner with internal stakeholders and external vendors to deliver high-quality marketing programs and exceptional execution.

🎯 Requirements

• 3-5 years related experience required creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube. • Demonstrated experience in performance marketing and ability to work across marketing department functions. • Track record of successful vendor management.

🏖️ Benefits

• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development