Manager, Lifecycle Marketing

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🔥 12 hours ago

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Oportun

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💳 Fintech

💸 Finance

Fintech • Finance

Oportun is a financial technology company that specializes in providing affordable personal loans and savings solutions. They are recognized as Bankrate's #1 app for saving money in 2024. Oportun offers personal loans ranging from $300 to $10,000 for various financial needs such as bills, repairs, and deposits, with quick funding and affordable payments. The company provides a unique app that helps users manage their loans and saves money intelligently. Oportun also focuses on financial education and offers tools like loan calculators and prequalification services, which do not impact credit scores. Although Oportun is not a bank, they ensure deposits are FDIC insured through partner banks.

📋 Description

• Manage and optimize the lifecycle roadmap across Oportun's product portfolio and key member journeys, including onboarding, activation, engagement, retention, product adoption, and cross-product growth opportunities. • Own performance against key engagement and business metrics, providing insights and recommendations. • Identify opportunities and prioritize initiatives based on impact, feasibility, member needs, and technical readiness. • Balance product-specific goals with shared lifecycle experiences and scalable CLM capabilities that can support multiple products and channels. • Build, launch, and optimize campaigns across push, SMS, in-app, email, and emerging channels. • Partner with Design and Content teams to develop channel-appropriate creative and messaging. • Ensure real-time, dynamic personalization using customer data, behavioral triggers, product events, and lifecycle signals. • Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption, servicing, engagement, and retention. • Continuously improve targeting, timing, messaging, channel orchestration, and personalization through structured experimentation.

🎯 Requirements

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech. • Hands-on experience building and optimizing lifecycle programs with Iterable preferred, or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud. • Strong knowledge of multi-channel execution, including push, email, SMS, in-app messaging, segmentation, automation, personalization, and deliverability best practices. • Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar logic. • Proven ability to build and optimize lifecycle programs through automation, segmentation, personalization, and structured experimentation. • Experience partnering with technical teams on data requirements, event-based triggers, platform capabilities, integrations, or customer data flows. • Experience designing and analyzing experiments, including A/B tests, holdouts, and incrementality measurement. • Confidence evaluating or adopting emerging CLM capabilities, including AI-assisted workflows, automation, new channels, or platform feature enhancements. • Strong project management skills with the ability to prioritize and manage competing demands.

🏖️ Benefits

• Health insurance • 401(k) retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities