Marketing Consultant II

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Capgemini

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1967

🏢 Enterprise

🤖 Artificial Intelligence

🔒 Cybersecurity

Enterprise • Artificial Intelligence • Cybersecurity

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB) • Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards • Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives) • Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals • Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications • Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates • Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners • Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution • Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance • Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness • Develop and execute test-and-learn strategies to continuously improve performance and customer experience • Stay up to date with industry trends and best practices in affiliate and digital marketing

🎯 Requirements

• 3–5 years of experience in **Digital Marketing**, Affiliate Marketing, or Performance Marketing • Bachelor’s degree • Experience working with agency partners, publishers, or third-party marketing platforms is a plus • **Microsoft Excel (Intermediate)** • **Power BI (Entry Level)** • Experience leveraging data and analytics to drive marketing decisions • Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations • Detail-oriented, with a focus on accuracy, compliance, and performance validation • Strong communication and stakeholder management skills • Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus • Exposure to campaign testing (A/B testing) and optimization strategies

🏖️ Benefits

• Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development