Online Marketing Manager

🔥 1 hour ago

🌐 Mexico, Brazil – Remote

🇲🇽 Mexico – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Capgemini

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1967

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com • Optimize digital customer journeys to improve acquisition, engagement, conversion, and self-service outcomes • Lead and develop a team of web content professionals, setting priorities and driving execution • Partner with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to deliver high-impact digital experiences • Lead conversion-rate optimization and experimentation across website content, navigation, page layouts, calls to action, landing pages and customer journeys • Leverage analytics, customer insights, and market trends to identify opportunities and measure performance • Create and monitor KPIs, dashboards, and reports to drive data-based decision-making and business results • Present recommendations and influence stakeholders at all levels of the organization • Foster collaboration, innovation, and continuous improvement across teams

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related field • Fluent English proficiency • 7+ years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management • Strong understanding of website optimization, customer acquisition, conversion funnels, and digital customer journeys • Experience developing digital strategies, roadmaps, and cross-functional marketing initiatives • Advanced stakeholder management and collaboration skills • Experience leading, coaching, or developing team members • Proficiency with web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO • Experience with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office • Strong analytical, communication, presentation, and problem-solving skills • Ability to prioritize competing initiatives, influence stakeholders, and drive measurable business outcomes • Knowledge of SEO/GEO, growth marketing, and performance marketing best practices • Preferred: Experience managing large-scale customer-facing websites • Preferred: Familiarity with UX, Product, and Digital Technology teams • Preferred: Experience working with ROI-driven campaigns, A/B testing, and conversion optimization programs

🏖️ Benefits

• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development