User Acquisition Manager – PPC

Job not on LinkedIn

🔥 1 minute ago

🇵🇱 Poland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

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Logo of Capital.com

Capital.com

501 - 1000 employees

💳 Fintech

💸 Finance

🛍️ eCommerce

Fintech • Finance • eCommerce

Capital. com is a fintech company that aims to make the world of finance more accessible, engaging, and useful through its award-winning trading platform and app. With a strong focus on simplicity, ease of use, and customer-centricity, Capital. com offers a comprehensive trading experience that includes a smart news feed, intelligent financial content, and a wide range of educational resources. The company operates across Europe and beyond, providing services in 23 languages and is regulated by various financial authorities, including the Financial Conduct Authority in the UK and the Australian Securities and Investments Commission.

📋 Description

• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets • Extend into paid social (Meta, TikTok, Snapchat) where capacity and skillset allow • Manage budget pacing and reallocation across markets and channels • Deliver against regional KPI targets: ROAS and CPA per first-time deposit • Run structured A/B tests on creative, bidding strategy, and audience targeting • Monitor iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory constraints • Localise campaign strategy to market language, competition, regulation, and payment/funding behaviour • Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing • Liaise with Google and relevant social platform account teams • Maintain weekly reporting on spend, revenue, ROAS, and CPA, flagging anomalies

🎯 Requirements

• 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required • Direct, deep platform experience in Google Ads (Search, PMax, UAC) • Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data) • Comfort operating across multiple markets and currencies simultaneously • Analytical fluency to turn performance dashboards into budget or bidding decisions • Willingness to learn the company's compliance doctrine • Fluent written and verbal English • Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement • Prior exposure to APAC or ANZ paid media is a strong plus • Experience working within a regulated advertising environment is a plus • Additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required

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