Enterprise Email Marketing Lead – Salesforce Marketing Cloud

🕒 March 28

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Logo of Capital Bank, N.A.

Capital Bank, N.A.

201 - 500 employees

Founded 1999

🏦 Banking

💸 Finance

Banking • Finance

Capital Bank, N. A. is a regional commercial bank providing personal and business banking services, including checking and savings accounts, digital banking, treasury management, and a suite of lending products such as home loans, business loans, SBA and USDA financing. The bank also offers industry-specific commercial lending (commercial real estate, franchises, government contracting, not-for-profits), fraud protection resources, and investor relations support.

📋 Description

• Own the email channel across Capital Bank’s enterprise marketing organization. • Responsible for planning, building, deploying, and optimizing email campaigns that support marketing initiatives. • Work closely with line-of-business marketing teams to understand campaign goals and develop email strategies. • Monitor performance and continuously improve campaigns through data-driven optimization. • Manage the enterprise email calendar and serve as the internal subject matter expert for the email channel.

🎯 Requirements

• 6–8+ years of experience in email marketing, CRM marketing, or digital campaign management. • Hands-on experience managing campaigns in enterprise email platforms such as Salesforce Marketing Cloud or similar systems. • Strong understanding of audience segmentation, campaign targeting, and email performance optimization. • Familiarity with email deliverability standards and consent management practices. • Experience working in financial services, fintech, or other regulated industries is preferred.

🏖️ Benefits

• Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more? • Company Contributions to your 401k - Regardless of your contribution • Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more! • Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

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