
201 - 500 employees
Founded 2010
💳 Fintech
🤝 B2B
💰 $11.9M Series G on 2017-05
Fintech • Advertising • B2B
Cardlytics is a company that operates a digital advertising platform integrated into banks’ digital channels. This platform is designed to drive incremental sales and provide a comprehensive understanding of consumer spending behavior through purchase intelligence. Cardlytics helps marketers and banks by offering insights into consumer spend and trends, allowing for targeted marketing campaigns. The company collaborates with top banks in the US and UK to deliver personalized rewards programs to consumers, enhancing customer loyalty and digital engagement. Cardlytics effectively links advertisers with bank customers, utilizing purchase data to create impactful marketing strategies.
🕒 February 1
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201 - 500 employees
Founded 2010
💳 Fintech
🤝 B2B
💰 $11.9M Series G on 2017-05
Fintech • Advertising • B2B
Cardlytics is a company that operates a digital advertising platform integrated into banks’ digital channels. This platform is designed to drive incremental sales and provide a comprehensive understanding of consumer spending behavior through purchase intelligence. Cardlytics helps marketers and banks by offering insights into consumer spend and trends, allowing for targeted marketing campaigns. The company collaborates with top banks in the US and UK to deliver personalized rewards programs to consumers, enhancing customer loyalty and digital engagement. Cardlytics effectively links advertisers with bank customers, utilizing purchase data to create impactful marketing strategies.
• Lead the growth of a new business division, from the start, to drive company revenue through creative solutions and team building. • Foster and nurture strong relationships with key stakeholders at both potential and existing partner organizations, ensuring a high degree of collaboration and satisfaction. • Lead negotiations, structuring, and execution of partnership agreements, working closely with legal and compliance teams to ensure adherence to regulatory requirements. • Collaborate closely with product teams to conduct market research, gather customer feedback, and synthesize insights to inform product development, decision-making, and prioritization. • Work in close coordination with engineering, marketing, product and sales teams to integrate partner solutions and align strategies with the company's business objectives. • Define and monitor KPIs to gauge the success and impact of partnerships, continuously optimizing strategies based on data-driven insights. • Keep up-to-date with industry trends, market dynamics, and emerging technologies to identify new partnership opportunities and maintain a competitive advantage in the market.
• Demonstrated success in developing and executing strategic partnerships, preferably in the fintech, ad-tech, or related industries. • In-depth knowledge of publishers and financial institutions, their business models, and their potential to enhance and complement financial technology solutions. • Exceptional negotiation and contract management abilities, including a proven track record of structuring and closing complex partnership agreements. • Proficiency in collaborating effectively with cross-functional teams, such as product, engineering, marketing, and sales, to ensure the seamless integration of partner solutions and alignment with corporate objectives. • Strong skills in defining and monitoring KPIs to assess the success and impact of partnerships, along with the ability to leverage data-driven insights to refine partnership strategies.
• Flexible paid time off plus company holidays • Medical, dental, and vision insurance begins on your first day • 401(k) retirement plan with company match, plan also includes a student loan debt repayment option • Employee Stock Purchase Plan • Educational assistance for continuing education • Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) • Complimentary Calm app subscriptions to support employee mental health and wellbeing
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