SEO, AEO Manager

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🕒 May 20

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Fenix Outdoor

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life.Our operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. Tierra, Hanwag & Royal Robbins make up the Brands division together with Fjällräven. In 2011, the Retail division was complemented through the acquisition of Partioaitta OY. More Recent Acquisitions2015: Globetrotter2017: Friluftsland2018: Royal Robbins2021: Trekitt

📋 Description

• Responsible for the organic visibility of our digital platforms in traditional SEO as well as in AI-/Agentic Search • Further develop our SEO strategy towards modern AEO approaches (Answer Engine Optimization / Agentic Optimization) • Technical analysis and optimization of our websites regarding crawling, indexing, rendering, Core Web Vitals and structured data • Develop scalable content and information architectures for search engines and AI systems • Analyze new search technologies such as Google AI Overviews, ChatGPT Search, Perplexity and other LLM-based search systems • Identify and implement optimization opportunities for AI-generated answers and semantic discoverability • Close collaboration with development, content, PIM and UX teams • Support with technical requirements around CMS, tracking, feed structures and data quality • Prepare reports, KPI analyses and recommendations for action using common SEO and analytics tools • Conduct competitive, market and trend analyses in the area of Search & AI • Manage and coordinate external service providers and agencies • Test new AI workflows and automations in the SEO context

🎯 Requirements

• Several years of practical experience in SEO, ideally with a technical focus • Strong interest in technological developments around AI search, LLMs and agentic systems • Good knowledge of technical SEO (crawling, rendering, structured data, internal linking, indexing) • Experience with SEO tools such as Sistrix, Search Console, Screaming Frog, Ahrefs or similar tools • Basic understanding of HTML, CSS, JavaScript and web technologies • Analytical thinking and a good understanding of data, KPIs and digital user journeys • Ideally initial exposure to AI tools, automation or prompting • Structured, independent and pragmatic working style • Strong communication skills and enjoyment of interdisciplinary collaboration • Affinity for the outdoors, travel or sustainable consumption is a plus

🏖️ Benefits

• Sustainable mobility: subsidies for bike and e-bike leasing, the Deutschlandticket for public transport, or bicycle repair costs • Inspiring community: plan an outdoor activity with your colleagues over the weekend and get the following Monday off, or take part in one of our many events, testivals or workshops with environmentalists, world travelers and other inspiring change-makers • Work-life/adventure balance: 6 weeks of vacation, sabbatical options and special leave days for certain life events • Wellbeing & health as a priority: company sports, sporting events, outdoor experiences, mental health initiatives, healthcare prevention • Coaching & development: employee and leadership coaching through the Fürstenberg Institute, internal development programs and training, and a diverse e-learning offering • Attractive discounts across our entire product range!