Performance Marketing Lead

Job not on LinkedIn

🔥 1 minute ago

💃 Latin America – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Career Hire5

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💼 Consulting

🎯 Recruiter

📚 Education

Consulting • Recruitment • Education

Career Hire5 is a career coaching and recruitment services platform that helps job seekers secure interviews and job offers through tailored career roadmaps, resume and LinkedIn optimization, mock interviews, and onboarding support. The company focuses on placing candidates in US-based remote roles and provides training, interview coaching, and cultural adjustment advice for those relocating internationally. Hire5 also partners with employers and claims experience hiring remotely for many US companies, combining recruitment expertise with candidate-focused career development.

📋 Description

• Own and continuously improve marketing economics across business lines • Analyze CAC, LTV, revenue per customer, gross margin, retention, renewal rates, ROAS, and funnel conversion • Determine acquisition economics, marketing investment levels, channel allocation, and budget strategies • Establish KPIs and measurement frameworks and provide independent recommendations • Lead strategy and execution across Google Ads, LinkedIn Ads, and other paid channels • Develop audience segmentation, bidding, retargeting, campaign, programmatic, and account-targeting strategies • Build account-based marketing and lifecycle campaigns for high-value accounts and opportunities • Connect CRM data with advertising platforms and coordinate targeting across stakeholders • Partner with Sales, Underwriting, and commercial teams to improve conversion • Design attribution between marketing activity, funnel progression, pipeline, revenue, and retention • Connect advertising platforms, CRM data, analytics tools, and commercial outcomes • Implement offline conversion tracking and downstream conversion signals • Build dashboards and analyze performance at account, campaign, channel, and funnel-stage levels • Optimize the commercial funnel through experiments, A/B tests, landing pages, messaging, offers, and conversion analysis • Build and optimize HubSpot workflows, lifecycle stages, lead scoring, automation, integrations, and data quality • Leverage automation and AI to increase marketing efficiency and build scalable systems • Act as the internal performance marketing subject-matter expert • Educate leadership, challenge assumptions, recommend priorities, and identify opportunities independently • Establish baseline marketing economics, scalable paid and programmatic marketing, sophisticated ABM/lifecycle programs, reliable revenue attribution, and repeatable investment frameworks

🎯 Requirements

• 7+ years of experience in Performance Marketing, Paid Media, Programmatic Marketing, Growth Marketing, or another highly quantitative marketing role • Significant hands-on experience owning paid media strategy and execution • Strong experience with Google Ads and LinkedIn Ads • Deep understanding of paid media economics, including CAC, LTV, ROAS, conversion rates, and customer acquisition economics • Demonstrated ability to connect marketing activity to pipeline and revenue, not just leads and engagement • Strong understanding of marketing attribution and downstream conversion measurement • Experience building or managing sophisticated ABM and audience-targeting programs • Experience connecting CRM data with advertising platforms • Strong experience with GA4 and marketing analytics • Strong HubSpot experience, including workflows, lifecycle automation, reporting, and integrations • Experience with offline conversion tracking and/or other methods of feeding downstream conversion data back into advertising platforms • Strong Excel / Google Sheets skills and comfort working directly with numbers • Experience building dashboards and performance reporting • Strong experimentation and conversion optimization experience • Strong commercial judgment and understanding of unit economics • Ability to independently determine what should be optimized and why • Comfortable challenging assumptions and making recommendations to senior leadership • Comfortable operating with significant autonomy and ambiguity • Excellent English communication skills • Based in a Latin American country • Strong plus: Programmatic / DSP experience; automated audience and campaign feeds from CRM data; sophisticated ABM programs; complex, high-value B2B products or services; long sales cycles and recurring-revenue business models; healthcare, healthcare technology, insurance, InsurTech, or B2B SaaS; SQL or Looker Studio; Zapier, Make, or n8n; HubSpot integrations; AI tools for marketing; high-growth startup experience

🏖️ Benefits

• Unlimited PTO • Competitive USD compensation • Fully remote work • Opportunity to own a critical function from the ground up • Meaningful influence over marketing investment decisions • Direct work with senior leadership and commercial teams • Opportunity to build sophisticated ABM, paid media, automation, and attribution systems • Experimentation with AI and modern marketing technology • Join a fast-growing, AI-first company that values independent thinking and experimentation