Paid Media Specialist

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🕒 July 3

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Floowi Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.

📋 Description

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms • Develop strategies to scale campaigns and maximize ROAS • Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics • Run A/B tests across creatives, audiences, and landing pages • Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video) • Analyze campaign data using tools like Google Analytics and ad platforms • Provide clear, data-driven insights and recommendations to improve performance • Stay updated on platform changes, trends, and new opportunities • Monitor competitors and identify new strategies to stay competitive

🎯 Requirements

• 4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands) • Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube • Proven ability to manage large budgets and achieve strong ROAS • Proficiency with Google Analytics, Shopify, and ad platform dashboards • Strong understanding of full-funnel advertising strategies • Experience collaborating with creative teams on ad concepts and briefs • Highly analytical, detail-oriented, and results-driven • Strong organization, time management, and communication skills • Ability to adapt quickly and stay up to date with trends and new strategies

🏖️ Benefits

• Full-time remote role in a fast-paced, performance-driven environment • Opportunity to work with innovative and growing consumer brands • High ownership and impact on campaign performance and growth • Collaborative team across creative, marketing, and analytics