Senior Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🌐 Portugal, Spain – Remote

🇵🇹 Portugal – Remote 🇪🇸 Spain – Remote

💵 €39.6k - €60k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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team.blue

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

team. blue is a leading digital enabler for companies and entrepreneurs, serving over 3. 3 million customers across Europe. With a team of more than 2000 experts, they provide innovative digital services aimed at empowering businesses through technology. team. blue operates a variety of brands and focuses on delivering excellent customer experiences.

📋 Description

• Build and maintain always-on lifecycle programs from onboarding through expansion • Develop and ship campaigns independently in Vero and the in-app messaging tool • Write short, specific, product-led lifecycle copy • Improve lifecycle copy based on test results • Own lifecycle KPIs in Amplitude, including activation rate, free-to-paid conversion, automated versus one-off campaign MRR, upgrade and expansion workflow conversion, cart abandonment recovery, churn prevention, and involuntary churn recovery • Adapt lifecycle programs across four brands with different products, buyers, and price points • Identify transferable learnings and prioritize initiatives across brands • Collaborate with the Monetization Principal on data and revenue impact • Collaborate with the Conversion Rate Optimization Principal on funnel strategy • Work with Product on in-product triggers and feature launches • Coordinate with Marketing on cross-channel alignment • Turn regulatory change into lifecycle marketing opportunities • Report to the Director of Growth

🎯 Requirements

• At least 6 years of experience in lifecycle, CRM, or email marketing in B2B SaaS • Clear ownership of lifecycle programs, not only execution • Proven results in a product-led or self-serve model • Experience moving activation, free-to-paid conversion, expansion, or churn metrics • Hands-on experience with a marketing automation platform such as Vero, HubSpot, or similar • Ability to build multi-branch, event-triggered workflows independently • Comfort using a product analytics tool such as Amplitude or similar • Ability to build funnel and retention analyses independently • Analytical, curious, and experimental approach • Autonomous prioritization within agreed goals • Full professional proficiency in English • CV must be submitted in English

🏖️ Benefits

• Work 100% remotely, or from iubenda offices • Fully paid, week-long annual company retreats • Yearly flex budget of up to 1.000€ for private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices • Work equipment supply scheme • Collaborative, multicultural team • Remote onboarding and collaboration