Marketing Manager – Paid Media, Events

Job not on LinkedIn

November 20

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Carnegie Learning

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Education • SaaS • B2B

Carnegie Learning is a K–12 education company that develops research-based curriculum, adaptive learning software, and professional services for math, literacy, and world languages. Its Clear family of solutions—such as MATHia, Fast ForWord, and ClearLanguages—combines classroom curriculum with digital, evidence-based adaptive practice and teacher professional learning to support district- and school-level instruction. Carnegie Learning primarily serves schools and districts, offering implementation services, tutoring, and instructional resources to improve student outcomes.

501 - 1000 employees

Founded 1994

📚 Education

☁️ SaaS

🤝 B2B

📋 Description

• Manage Carnegie Learning’s paid media agency, ensuring campaigns across SEM, display, paid social, and other channels are executed on time, on budget, and deliver on brand & business goals. • Manage our influencer program end-to-end, including research and vetting, outreach and relationship building, creative brief and contract development, campaign budgeting, and ongoing communication to ensure authentic, high-impact partnerships. • Coordinate the paid media budget, including forecasting, spend tracking, and performance reporting. • Partner with the agency to ensure effective targeting, ad creative delivery, testing, and optimization. • Collaborate with internal content, creative, and web teams to provide campaign assets and coordinate landing pages. • Review performance data regularly, identifying insights to inform future campaigns. • Report key metrics and learnings to marketing leadership. • Stay current on digital advertising trends, audience targeting, attribution models, and performance analytics. • Manage the planning and execution of 3-5 Carnegie Learning events and 3-5 major tradeshows each year. • Oversee all event logistics including vendor coordination, shipping, registration, materials, and onsite support. • Manage event budgets, timelines, and deliverables from start to finish. • Coordinate with internal teams to ensure messaging, creative assets, and booth experiences align with brand standards. • Provide onsite support for events (average 1-2 trips per quarter). • Track event ROI and help compile post-event reports summarizing performance and insights.

🎯 Requirements

• 3-5 years of marketing experience, with experience in both paid media and event execution - agency or corporate background welcome. • Strong organizational skills with a proven ability to juggle multiple projects, vendors, and deadlines. • Analytical mindset - comfortable reviewing data, tracking budgets, and reporting performance. • Excellent communication and vendor management skills. • Hands-on experience managing digital campaigns and familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot (preferred, not required). • Hands-on experience planning and managing events from start to finish — including preparing event materials, coordinating logistics, overseeing vendors, and providing onsite support to ensure every detail runs smoothly. • Ability to travel regularly for event execution. • A self-starter attitude with curiosity, creativity, and an eagerness to learn from experienced marketing leaders.

🏖️ Benefits

• An inclusive range of Health Insurance options • Short-Term and Long-Term Disability Insurance at no cost to you • Flexible work arrangements with our Work From Anywhere Policy • Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life • Paid Parental Leave • Reduced working hours on full pay for soon-to-be and new parents • Free access to CL products for employees and their children • Quarterly Wellness Incentives • Monthly employee activities + recognition program • 9 Employee Resource Groups