Paid Media Lead

🕒 May 22

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $83.7k - $135.3k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Ciena

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

📡 Telecommunications

🔧 Hardware

💰 Series C on 1995-12

Telecommunications • Hardware • Networking

Ciena is a global leader in optical and routing systems, services, and automation software. We build the world’s most adaptive networks to address ever-increasing digital demands for richer, more connected experiences for all users. For three-plus decades, we’ve brought our innate sense of humanity to our relentless pursuit of innovation.

📋 Description

• Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs • Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels • Execute publisher-direct and trade publication media buys, including sponsorships, high-impact placements, contextual targeting, and video activations • Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions • Apply audience, contextual, retargeting, intent, and account-based targeting strategies to improve efficiency and outcomes • Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders • Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads • Application of demand-side platforms, audience strategies, and measurement frameworks to support paid media optimization • Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing • Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data • Experience executing publisher-direct and trade publication media buys • Ability to communicate campaign performance insights and challenge low-value media investments

🏖️ Benefits

• medical, dental, and vision plans • participation in 401(K) (USA) & DCPP (Canada) with company matching • Employee Stock Purchase Program (ESPP) • Employee Assistance Program (EAP) • company-paid holidays • paid sick leave • vacation time