Accelerated Digital Media
11 - 50 employees
ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience.
Senior Paid Search Strategist
🕒 May 21
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Accelerated Digital Media
11 - 50 employees
ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience.
📋 Description
• Develop and execute SEM strategies in line with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs • Develop comprehensive Quarterly Business Reports (QBRs) with the team • Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others • Write and optimize ad copy for maximum click-through rates (CTR) • Monitor and analyze campaign performance using various analytics tools • Maintain regular communication with clients to understand their business goals and objectives • Lead and mentor a team of SEM Account Managers
🎯 Requirements
• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred) • Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management • Certification in Google Ads and other relevant digital advertising platforms • Marketing Agency experience required • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Leadership and team management experience • Proficiency in SEO (Search Engine Optimization) is a plus • Familiarity with web analytics tools like Google Analytics
🏖️ Benefits
• High-character, fun, and cohesive work culture • Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend
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