Associate Director, Paid Social

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🕒 May 20

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Top Shelf® Academy

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

🏠 Real Estate

💳 Fintech

Education • Real Estate • Fintech

Top Shelf® Academy is a learning platform focused on real estate finance, offering courses and certifications designed to help students and professionals break into the private equity real estate industry. Founded by Eric Bergin, the academy provides expert-led training in financial modeling and underwriting, drawing from extensive industry experience with over 200 clients and $26 billion in underwriting within the last year. Their courses cater to a broad audience, from college students to established professionals seeking to enhance their skills in real estate finance.

📋 Description

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization. • Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses. • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. • Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives. • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs. • Identify growth opportunities and flag risks before they surface in the data. • Contribute to pitches and new business for performance media influencer campaigns.

🎯 Requirements

• 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level • Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus • A strategic thinker who can also execute — you're not above pulling levers in Ads Manager • Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership • Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language • Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems • Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

🏖️ Benefits

• Remote work options