Demand Generation Campaign Manager

🕒 May 20

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Omatic

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💰 Private Equity Round on 2016-07

With over 80% of Nonprofit organizations leveraging 4+ cloud solutions today, the need for an integration solution uniquely tailored for Nonprofits has never been greater. Omatic solutions are purpose-built using the direct feedback of our 3,000+ social good clients.

📋 Description

• Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations • Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why • Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing • Work directly with the SDR team to develop and sequence outbound cadence messaging • Coordinate account-based plays with AEs • Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against • Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team • Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency

🎯 Requirements

• 3 to 5 years of experience in demand generation, campaign management, or marketing operations in a B2B SaaS environment • Hands-on HubSpot experience: you have built nurture workflows, managed lists and segmentation, set up campaign records and reporting dashboards, and can troubleshoot when something is not behaving as expected • Direct experience working with a sales development or SDR team: you understand how outbound cadences work, what SDRs need from marketing, and how to build a working relationship across the marketing and sales boundary • Exposure to account-based marketing or ABM coordination, even if not the primary owner — you understand what it means to align marketing touches with AE outreach on a target account list • Experience coordinating with an external agency or vendor, including briefing, feedback, and performance tracking • Salesforce familiarity at the campaign and opportunity level: you can pull a report, understand attribution fields, and coordinate with RevOps on data hygiene • A strong analytical instinct: you do not just run reports, you have opinions about what the data means and what should change.

🏖️ Benefits

• flexible work arrangements • professional development