Senior Marketing Manager, Field and Channel Marketing

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July 23

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Ciena

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Telecommunications • Hardware • Networking

Ciena is a global leader in optical and routing systems, services, and automation software. We build the world’s most adaptive networks to address ever-increasing digital demands for richer, more connected experiences for all users. For three-plus decades, we’ve brought our innate sense of humanity to our relentless pursuit of innovation.

5001 - 10000 employees

Founded 1985

📡 Telecommunications

🔧 Hardware

💰 Series C on 1995-12

📋 Description

• As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. • Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. • The Senior Marketing Manager, Middle East, is a critical role that functions as a tightly aligned strategic member of the Ciena field and partner sales team. • Responsible for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. • Work closely with the sales team, partners, and other stakeholders to achieve regional business objectives. • Direct responsibility for the creation and execution of the marketing plan, including regional programs and campaigns, supporting industry and Ciena hosted events, and engaging with regional resellers and Carrier Managed Service partners to develop joint go-to-market programs. • Ensure strong ROI and support sales in achieving their strategic goals.

🎯 Requirements

• Strong understanding of the telecommunications, datacenter and networking landscape in the Middle East region. • Bachelor's degree in marketing, business, or a related field. • 15+ years of experience in marketing, with a focus on the technology or telecommunications industry. • Proven experience in developing and executing successful marketing programs in the ME region. • Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment. • Strong project management, organization, planning and implementation skills for multiple deadline driven activities. • Channel marketing experience and mindset essential. • Experience with Account-Based Marketing (ABM) principles and execution. • Excellent communication, interpersonal, and presentation skills. • Strong analytical and problem-solving skills. • Fluency in English is required; proficiency in Arabic or other regional languages is a plus.