Marketing Analyst, Lead Generation

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🔥 57 minutes ago

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Logo of Celerity Fiber

Celerity Fiber

51 - 200 employees

Founded 2020

📡 Telecommunications

🤝 B2B

Telecommunications • B2B

Celerity Fiber is a connectivity provider that delivers next-generation fiber internet, managed Wi‑Fi, and entertainment services tailored primarily for multi-family and commercial communities. The company offers ultra-fast symmetrical fiber speeds (up to 10 Gbps), a 100% fiber network with stated 99. 97% uptime and built‑in redundancy, managed property-wide Wi‑Fi (Celerity Air), entertainment/streaming packages, 24/7 local support, and dedicated account management. Its customers include property managers, developers, HOAs/condos, rental properties, student housing, senior living, and new construction projects, and its value proposition emphasizes turnkey fiber installation, scalable multi‑gigabit performance, IoT/smart‑building readiness, and resident-focused onboarding and support.

📋 Description

• Support the planning, coordination, launch, and follow-up of marketing campaigns across digital, email, social media, events, partnerships, and paid media channels. • Assist in organizing campaign assets, timelines, audiences, messages, and performance tracking. • Monitor marketing-generated leads, campaign sources, form submissions, landing page performance, and lead quality. • Support CRM updates, lead tracking, segmentation, and coordination with Sales to improve visibility into the marketing-to-sales funnel. • Analyze campaign performance and recommend improvements to increase effectiveness and business results. • Manage relations with partner associations. • Prepare recurring marketing reports, dashboards, and executive summaries focused on campaign results, lead generation, digital performance, social media, website activity, budget usage, and key marketing KPIs. • Conduct research on competitors, industry trends, customer segments, digital channels, pricing benchmarks, and market opportunities to support marketing strategy and campaign planning.

🎯 Requirements

• Minimum of two years of experience in marketing analytics, digital marketing, campaign coordination, lead generation, CRM reporting, business intelligence, or related roles. • Knowledge of Digital marketing and lead generation. • Marketing campaign planning and performance measurement. • CRM systems and lead tracking. • Email marketing and marketing automation. • Social media and content performance analysis. • Website and landing page performance metrics. • Google Analytics or similar digital analytics tools. • Microsoft Excel and reporting tools. • Power BI or data visualization tools. • KPI monitoring and executive reporting. • Basic budget tracking and campaign ROI analysis.

🏖️ Benefits

• Professional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related fields. • Certifications in Google Analytics, digital marketing, CRM platforms, email marketing, Power BI, Microsoft Excel, or data analysis are preferred but not required.

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